Specialty food chain Godrej Nature's Basket ties up with Amazon India

The partners will provide customers convenient access to a wide range of gourmet products on Amazon's e-commerce platform

Godrej Nature's Basket, the food retail arm of the diversified Godrej Group, today joined hands with Amazon for selling its products through the e-commerce giant's platform in India.

"The partnership with Amazon.In is a step forward for us in exponentially increasing our brand's connect with discerning customers across the country and making available our choicest products for their consumption," Godrej Nature's Basket Managing Director Mohit Khattar said in a statement.

The company said it has listed a wide range of products on Amazon's platform in the first phase and the range will increase exponentially in the coming months.

Commenting on the partnership, Amazon India Director (Seller Services) Amit Deshpande said: "They have regularly set benchmarks for the retail industry and we do believe this partnership will help them redefine gourmet retail."

The partners will provide customers across India convenient and easy access to a wide and unique selection of gourmet products, he added.

Godrej Nature's Basket said it would also introduce chic gifting options range on the Amazon platform.

The company had started retailing through its website two years ago. It sells a range of gourmet products, including fresh fruits and vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks and patisserie.

Besides, the company offers same day delivery in the five cities where it operates.