Himalaya enters sachet market with face wash

Herbal wellness major Himalaya Drug Company today announced entry in the smaller format sachets by introducing Purifying Neem Face Wash in 5 ml pack.
With the launch, Himalaya's Purifying Neem Face Wash becomes the first big brand to enter the fast growing face wash category with sachets, the company said in a release.
Face wash penetration in India is pegged at about 25 per cent annually, it said, adding, a sizable segment of consumers have not entered the category mainly due to cost barriers and lack of awareness.
Apart from the Purifying Neem Face Wash, Himalaya's face wash portfolio also includes, moisturising aloe vera face wash, fairness kesar face wash, oil clear lemon face wash, deep cleansing apricot face wash and clear complexion whitening face wash, the company said.