Actors and Actresses across 10 categories in the four languages -- Tamil, Telugu, Kannada and Malayalam---would be picked up by a panel from the movies released in 2012 and would be presented with the awards on that day, a release said.
"South Indian Cinema has played an integral role in shaping the success of 100 years of Indian Cinema. At the forefront of communication, innovation and entertainment, the Idea Filmfare Awards is an endeavour to honour talent, innovation..", Idea Cellular, Chief Corporate Affairs Officer, Rajat Mukarji said.
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