The average match attendance recorded by Hero ISL since its inaugural tie on October 12 till yesterday's match between FC Goa and Kerala Blasters (watched by at 24,357) reinforces its position as the highest across the whole of Asia.
The ISL makes it mark against major global leagues and has surpassed Italy's Serie A in average attendance to become the fourth best in world football. The league now trails only Germany's Bundesliga, the Barclays Premier League and Spain's La Liga in terms of average attendance, a press release said.
That number swelled to a full capacity stadium with over 57,000 attending the Kerala Blasters FC vs Atletico de Kolkata game, surpassing expectations and serving up an electric atmosphere inside the ground.
This feat was repeated again last night with another full-house at Fatorda stadium, Goa having 19,752 fans in attendance, which brought the Hero ISL cumulative attendance figure to 9 lakh 98 thousand -- just 2,000 short of the one million mark.
The league's ambitious broadcast plan, with the ISL telecast live across eight channels in five languages, is another major factor in driving crowd attendance.
The ISL is already the most watched non-cricketing sport in India with 364 million viewers tuning in to catch the action live on their TV sets. The League has also dominated social media trends notching up over 7.7 billion impressions on Facebook and Twitter.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
