The average match attendance recorded by Hero ISL since its inaugural tie on October 12 till yesterday's match between FC Goa and Kerala Blasters (watched by at 24,357) reinforces its position as the highest across the whole of Asia.
The ISL makes it mark against major global leagues and has surpassed Italy's Serie A in average attendance to become the fourth best in world football. The league now trails only Germany's Bundesliga, the Barclays Premier League and Spain's La Liga in terms of average attendance, a press release said.
That number swelled to a full capacity stadium with over 57,000 attending the Kerala Blasters FC vs Atletico de Kolkata game, surpassing expectations and serving up an electric atmosphere inside the ground.
This feat was repeated again last night with another full-house at Fatorda stadium, Goa having 19,752 fans in attendance, which brought the Hero ISL cumulative attendance figure to 9 lakh 98 thousand -- just 2,000 short of the one million mark.
The league's ambitious broadcast plan, with the ISL telecast live across eight channels in five languages, is another major factor in driving crowd attendance.
The ISL is already the most watched non-cricketing sport in India with 364 million viewers tuning in to catch the action live on their TV sets. The League has also dominated social media trends notching up over 7.7 billion impressions on Facebook and Twitter.
