Kohler eyes expansion, to be present in 100 cities by year end

Image
Press Trust of India Kolkata
Last Updated : Jul 23 2015 | 1:57 PM IST
US-based kitchen and bathroom major Kohler is looking to expand its base to 100 cities in the country by the end of this year, a strategy aimed at minimising the impact of slowdown in the real-estate sector.
"We'll be in 100 cities by this year and will expand to further 50 more cities by the end of next year for wider reach," Kohler India MD Salil Sadanandan told PTI.
The expansion would minimise the impact of the slowdown in the sector and keep up the momentum for the company, he added.
The strategy seems to be working well for the company as Kohler claimed the company was growing much faster than industry average of 12-15 per cent.
"We are already the market leader in the premium and luxury segment of organised kitchen and bathroom fittings which is estimated at 40 per cent of the Rs 7,000-7,500 crore industry in India," Sadanandan said.
Kohler is also expanding its product portfolio for a wider reach to consumers.
"We have launched tailor-made bath cubicles and bathroom furniture. In days to come we will have to get into readymade bath cubicles as those are easy to manage," he said.
Kohler has two manufacturing plants in Gujarat spread over an area of 226 acres.
Sadanandan said, the company has excelled in few products like faucets and wall mounted toilets for which India is one of the global sourcing hubs.
"Exports are not big now and would be 15 per cent of total revenue," he said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 23 2015 | 1:57 PM IST

Next Story