All the 380 matches of Spain's top-flight football league will be broadcast live for free on Facebook in a landmark deal, it was announced today.
In a first-of-a-kind agreement, LaLiga and Facebook announced that the hugely popular social media platform will become the official home for all the LaLiga Santander matches in the Indian subcontinent.
The three-season deal commences with the 2018/19 campaign kicking off on August 17.
The viewers in the Indian subcontinent will now be able to watch the likes of Lionel Messi, Gareth Bale and a host of La Liga stars on Facebook.
The matches will be available for free to people on Facebook in India and other seven neighbouring countries of Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.
The Facebook community in the eight countries will be able to watch LaLiga Santander coverage on a live and on-demand basis via multiple devices. Every match will be available on the official LaLiga Facebook page as well as individual club pages, a release said.
"Now with Facebook, LaLiga has broken new ground, signing its first broadcast agreement ever with a social media platform," the release added.
Hailing the agreement, LaLiga President Javier Tebas said, "We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action.
"LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
