"A lot of mental illness is associated with the inability to choose what to think about," said Brad Postle, a professor at the University of Wisconsin-Madison in the US.
"What we're taking are first steps toward looking at the mechanisms that give us control over what we think about," said Postle.
Researchers found that brains tuck less-important information away beyond the reach of the tools that typically monitor brain activity, and then they snapped that information back into active attention with magnets.
When the researchers gave their subjects a cue as to the type of question coming - a face, for example, instead of a word - the electrical activity and blood flow in the brain associated with the word memory disappeared.
However, if a second cue came letting the subject know they would now be asked about that word, the brain activity would jump back up to a level indicating it was the focus of attention.
"People have always thought neurons would have to keep firing to hold something in memory. Most models of the brain assume that," said Postle.
"The fact that you are able to bring it back at all in this example proves it is not gone. It is just that we can not see evidence for its active retention in the brain," he added.
The researchers were able to bring the seemingly abandoned items back to mind without cueing their subjects.
Using a technique called transcranial magnetic stimulation (TMS) to apply a focused electromagnetic field to a precise part of the brain involved in storing the word, they could trigger the sort of brain activity representative of focused attention.
The study suggests a state of memory apart from the spotlight attention of active working memory and the deep storage of more significant things in long-term memory.
The study was published in the journal Science.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
