Maxus bags media mandate for Tata CLiQ

Global communications consultancy Maxus today said it has bagged the media mandate for Tata Group's e-commerce platform Tata CLiQ, following a multi-agency pitch.
The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus' Mumbai office.
"In a category cluttered with product forward, sales, discount advertising or high-end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.Com," Tata CLiQ Head - Marketing Prathyusha Agarwal said in a statement.

"With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe that Maxus will be a true partner in understanding the brand and bringing it alive across vehicles and with their vast spread of services from analytics to creative content development."
Maxus South Asia MD Kartik Sharma said, "We manage a number of businesses from the Tata Group... Tata CLiQ is uniquely positioned to create a whole new shopping revolution among consumers and pioneer the Phygital (seamless merger of physical and digital shopping experiences) concept in India.