The research is the first to report on how males and females differently perceive women who wear make-up.
Researchers found that make-up changes perceptions of status depending on who is making the judgement - males or females.
"While both sexes agree that women with make-up look more attractive when it comes to "high status", it really depends on who is looking," said Viktoria Mileva from University of Stirling in the UK.
"Men think women with make-up are more 'prestigious', while women think women with make-up are more dominant," said Mileva.
Alternatively, you can gain high status by prestige; by having positive merits and qualities that make other want to follow you, they said.
The study also found that women held rather negative views of other women who wear make-up.
"We did some follow-up studies as to why women might feel that women with make-up are perceived as more dominant, and it looks like it might be related to jealousy and threat potential - women rating women with make-up said they would be more jealous of them, thought they were more promiscuous, and would be more attractive to men than their non-make-up wearing counterparts," said Mileva.
"Whether the interviewers will view her as attractive, dominant, and/or prestigious can affect her and the interviewers' actions and perhaps the outcome of the interview itself," she added.
The findings were published in the journal Perception.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
