Myntra adopts Microsoft Azure

Fashion e-tailer Myntra on Wednesday said it has partnered Microsoft to accelerate its digital transformation.

"As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical," Myntra CEO Amar Nagaram said.

Microsoft Azure platform provides Myntra's teams the ability to deliver innovative and personalised capabilities for customers with speed supported by a strong depth of technology expertise from the Microsoft team, he added.

Myntra has worked closely with Microsoft to migrate its platform - from supply chain management to inventory to site capabilities - to Azure. Since the deployment of Azure, Myntra has recorded a 50 per cent rise in orders in the latest edition of its biennial End of Reason Sale.

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