No formula to guarantee super-hit movies: Salman Khan

Superstar Salman Khan, whose movies have repeatedly grossed over Rs 100 crores, says there is no formula of making super-hit and money-minting movies and filmmakers should also focus on content.
"When people talk about numbers, they are very generous and say this movie will cross Rs 300 crores, Rs 400 crores and even Rs 500 crores. But then the films are big disasters," Khan said while talking to reporters here through a video link from India.
The 48-year old superstar, who was accompanied by his 'Kick' co-star Jacqueline Fernandez and author Chetan Bhagat, said till the time a movie is released and reaches the audiences, "there is no guarantee of any movie being a super-duper hit or a flop.

"There is no formula. The best of the directors have failed miserably, the best producers, actors who have given hit after hit and feel that (their movie) is going to be the biggest film but those films have not done well," he said.
The 'Dabbang' star feels the success of a film depends on the first day reaction of the audience. "That is it. No amount of us promoting the movie (can make the movie a hit)."
Khan said filmmakers cannot predict whether a movie will touch Rs 300 crores or Rs 400 crores.
"It does not make any sense to me at all. How can you predict the amount of people who will go and watch the film," he said, adding, "We all want make to make a Sholay or a Mughal-e-Azam."

When asked if filmmakers should also focus on content of the movies instead of targetting hundred crore-plus revenues, Khan agreed saying, "till the time you do not concentrate on content, you cannot achieve those numbers.