Packaged wheat flour market to touch Rs 15,500 crore mark

The market size of packaged wheat flour will touch Rs 15,500 crore mark by 2020, double of its current market size of Rs 7,500 crore, according to a report.
"The market size of packaged wheat flour is estimated to be Rs 7,500 crore in the current fiscal (2015-16) and by the end of this decade(in 2020), it is estimated to double and may touch Rs 15,500 mark," the report by Gujarat-based marketing consultant firm IKON said.
The report claimed that the packaged wheat flour market in India is growing at a Compound Annual Growth Rate of almost 19 per cent since past three years. If the growth trajectory remains the same, the market may likely to touch the new height of more than Rs 7,500 crore in current fiscal it self, the report stated.

The report stated that the entry of a large number of players with quality products in packaged wheat flour have changed trends in the branded packaged flour market.