The auto union's plea contends that the guidelines "interfere" with the right of smaller political parties to express their political views via advertisement on auto-rickshaws, or any other public service vehicles.
The issue of political advertisements being not allowed as per the latest guidelines has already been raised before the high court.
On August 1, the city government had placed before a bench of justices B D Ahmed and Siddharth Mridul its latest guidelines for display of advertisements on PSVs, as per which any advertisement containing political, ethnic, religious or sectarian text will not be permitted.
The bench had asked the petitioners to file a fresh application opposing the guidelines if they were aggrieved by it and said "then we will consider it". The matter is listed for hearing on August 22.
The fresh plea filed by the auto union has sought that they be allowed to display advertisements or social messages, having political content, on their vehicles, saying the guidelines have been notified at the instance of major ruling political parties.
"The guidelines suffer from mala fide as it has been finalised and notified at the instance of major ruling parties in an attempt to interfere with the constitutional rights of the smaller political parties," the auto union's plea has said.
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