Prasar Bharati rushes special team to resume AIR, DD broadcast

With flood affecting the functioning of All India Radio in Jammu and Kashmir, Prasar Bharati has sent a special team to the state to ensure that regular broadcasts continue.
Senior officials at the country's public broadcaster said that the deluge, which has brought the state to a virtual standstill, has made the task of carrying out broadcasting radio as well as television content very difficult but efforts are on to ensure these services reach the people.
"The situation has been difficult but despite that Doordarshan Kashmir channel has continued to function on the Direct to Home (DTH) platform," a senior official said.

He, however, added transmission of programmes by All India Radio (AIR) has been disrupted due to the flood situation.
"Some of the offices of Prasar Bharati organisations, Doordarshan and All India Radio have been flooded. Communication has also become much more difficult. However, efforts are on to continue the services.
"Perhaps for the first time in many years, the services of AIR have been disrupted and experts have been sent to Srinagar to ensure that FM broadcasts are resumed at the earliest," the official said.
The official said that among the people who have been specially sent to the state include a specialist programmer and two engineers while senior officials are engaged in the supervisory work.

"Radio is a priority as it can play a most important role in such situations as messages for the public can be relayed on this medium which people can access even over a mobile phone. We expect the FM broadcasting to resume soon," the official said.