Promotion of Sonepur cattle fair on social media

"Material details and socio-cultural significance of the month-long fair will be uploaded on the micro blogging sites in order to attract tourists," Pintu said.

Videos, photographs and other details of the annual fair would be uploaded to attract tourists particularly foreigners, he said.

The annual cattle fair at Sonepur in Bihar's Saran district has been taking place for a long time where traders congregate from far off the country to buy and sell animals ranging from elephant to donkey.