The Urban Development Minister also exuded confidence that the NDA government will achieve all the stated objectives of the flagship programme, including making India open defecation free (ODF) by 2019.
"Sanitation is becoming an issue with the people. As we go along, it will become a political and even election issue. Citizens in urban areas will vote for those who ensure hygiene.
Interestingly, the Rashtriya Lok Samta Party (RLSP), an NDA constituent, earlier this week had announced formation of 'Swachh Abhiyan Samiti' within the party to push the agenda of the programme, which was launched by Prime Minister Narendra Modi two years ago.
Modi had given a clarion call to make the Clean India campaign a mass movement.
Naidu stressed that behavior change towards using toilets and dumping waste in garbage bins is "key" to the mission's success.
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