An official release here said audio rights for the film, the music for which has been scored by 'maestro' Ilayaraja, has been sold for more than the 2010 blockbuster, 'Vinnai Thandi Varuvaya' (VTV) directed by Menon. But it did not mention the amount.
However, sources close to the film unit said Sony Music had acquired the audio rights for Rs two crore, while VTV, with musical score by A R Rahman which were chartbusters and remade into Hindi as "Ek Deewana Tha", had fetched Rs 1.50 crore.
"Neethane Enn Ponvasantham," yet another offering from the critically acclaimed filmmaker, stars Jiiva and Samantha in the lead and has already created a buzz among movie buffs.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app