Reliance Big Entertainment Pvt Ltd is in the process of releasing Hrithik Roshan's Super 30 and Saand Ki Aankh on Over the Top (OTT) platform in China in three to six months, its Group CEO for Content, Digital and Games, Shibasish Sarkar, said here on Tuesday.
These are the two latest films from India heading for China, which is part of the growing content creation by Reliance for the global audiences, he said after addressing the Leaders' Summit at the Asia TV Forum & Market being held 3-6 Dec 2019.
"Our objective is to create content which can now travel to new markets such as China," said Sarkar, adding that the company has formed partnerships in China.
He expressed strong interests in the Chinese market as the company expand globally with India-made content for global audiences.
"Andhadhun" and "Toilet: Ek Prem Katha" were Reliance's the first content films shown in China recently.
"Andhadhun" earned Rs 350 crore at the box office in China compared to just about Rs.60-65 crore in India, he said.
In the OTT space, language is not a barrier as it is all in the subtitles, said Sarkar, emphasising the importance of having good stories for global viewers.
He highlighted good demand for Indian stories set in India for OTT worldwide.
There is Indian talent working with foreign production houses and their writers to create content which is in line with Reliance business focus to be among leading content creating houses.
Reliance also has built a relationship with Steven Spielberg's DreamWorks Pictures since 2008, he said, adding that in India, the company has collaborated with reputed storytellers such as Rohit Shetty, Imtiaz Ali and Vikram Bhatt among others to create content for Amazon and Netflix.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
