Tata, which was at number 7 in 2016 is ranked at number 4 in India's Most Attractive Brands 2017 study, carried out by Trust Research Advisory (TRA) and based on primary research conducted on close to 2,450 consumers across 16 cities.
Samsung, which had occupied the third place last year, pipped LG and Sony to regain the top slot.
Honda grabbed the fifth position, followed by Apple, Maruti Suzuki, Hewlett Packard, Bajaj, Dell.
Reliance jumped 15 places to occupy the 11th position, while Patanjali vaulted to the 12th place from 87th rank last year.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)