Tata Housing's arm launches e-commerce platform to sell homes

Tata Housing today said its subsidiary Tata Value Homes has launched an e-commerce platform to sell flats.
"Tata Value Homes announced the launch of the 'world's first e-commerce platform for home buying' Tatavaluehomes.Com which will allow global access to its properties in India," Tata Housing said in a statement.
The new platform will enable buyers to book homes in 3 easy steps for just Rs 30,000 under the inaugural offer, said the realty arm of Tata Group.
Tata Value Homes will come up with an offer from October 15 under which customers will be able to buy a particular unit at a flat price across Ahmedabad, Bengaluru, Mumbai, Pune and Chennai.

"All 1 BHK's will be priced at 29.9 lakhs, 2 BHK's at 39.9 lakhs, 2 BHK large at 49.9 lakhs and 3 BHKs at 59.9 lakhs," the statement said.
A company official said that 250-300 apartments would be offered under this scheme.

Earlier, Tata Housing had tied up with Google and Snapdeal to sell homes through their platforms.
Launching the new portal Tatavaluehomes.Com, Tata Housing MD & CEO Brotin Banerjee said: "Evolution of Indian consumer over the years to embrace the E-commerce platforms has opened up the market for consumers across the globe. With the increasing internet penetration, the new platform builds on the vision of being the largest provider of homes".

He said the company has invested in the research and technology which ensures transactional safety, quality and transparency.
"With this launch we have simplified the platform which makes purchasing homes accessible to Indians, across the world," Banerjee added.
Tata Value Homes has so far sold over a million sq ft of residential space, which translates into over 700 units worth over Rs 300 crore in value and affordable housing segment.
Tata Housing is a closely held public limited company and a subsidiary of Tata Sons Ltd. It is developing 60 million sq ft of area and an additional 19 million sq ft is in the pipeline.