It is for the first time that the two main parties will be undertaking such campaigns at the same time, though elections in the state are at least 21 months away.
While the Telugu Desam Party (TDP), with its campaign 'Intintiki Telugu Desam' (TDP to every household), will propagate the Chandrababu Naidu government's good work, the YSRC has christened its programme "YSR Kutumbam" and aims to enrol at least one person from each family into its fold.
For the YSRC, the public outreach programme, which will continue till October 2, will be a precursor to party chief Y S Jaganmohan Reddy's proposed foot march from October 27.
Jagan said each YSRC worker will have to spend at least 20 minutes with each family and elicit responses to a set of 100 questions on Chandrababu's rule.
YSRC Congress president said his party has listed a mobile number to which people could give a 'missed call'.
"My office will call back and take complaints from people about government welfare schemes. This way, at least one person from each household will become a member of the YSR Family," Jagan said.
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