Bindra finished fourth in the 10m Air Rifle event following defeat in shoot-off.
"Let me be very clear. This is a problem of the media. They just come and want gold. They are not interested in the sport or the individuals. They just want gold, gold, gold," the German told reporters after Bindra bid a final goodbye to the shooting range with a fourth place finish.
The only individual Olympic gold medalist missed out on a second medal but Reinkemeier said they are happy with the performance.
Bindra was pipped by Ukraine's Serhiy Kulish by 0.5 points in the shootoff to finish fourth and the trainer said luck too did not go his way.
"An athlete is changing from year to year, so does the competition. We do little necessary adjustments. If we really compare today he is may be two or three 10s away from the medal. He had a bit more luck in Beijing.
"We had to work hard. The results were really hard. When we came he was 29 in world ranking. Niccolo Campriani (gold medalist) was 28. We had to adjust something. We tried to make the final. That was very satisfying start," he said.
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