The agency also proposes to enhance government oversight of such deals to ensure that they do not harm competition or limit free speech, according to a senior FCC official familiar with the matter. FCC Chairman Tom Wheeler is scheduled to present the proposed rules to the agency's four other commissioners today.
So-called "net neutrality" rules have been hotly debated among policymakers, Internet providers and content companies such as Netflix. Without regulation, say consumer advocates, giant conglomerates "citing business or political reasons" could limit consumers from freely accessing certain types of content.
While the older rules technically allowed for paid priority treatment, it was discouraged. The new rules spell out standards that such deals would have to meet, to be considered "commercially reasonable" and are designed to survive a court challenge in the future.
The new rules do not affect the exchange of traffic between networks that form the Internet's backbone. Netflix had called for the FCC to expand its definition of "net neutrality" rules to cover such connections and guarantee that they would be free of charge. Internet providers say they should be allowed to charge content companies when they absorb more traffic than they send back, like in the case of Netflix.
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