Smartphone maker Vivo on Thursday revamped its logo by adding a crowdsourced 'Make In India' design that will be printed on the box of all the phones it will sell in the country.
Vivo had last year committed to investing Rs 7,500 crore towards manufacturing mobile devices in India.
"We, at vivo India, have been aligned to the 'Make in India' initiative since the beginning.
"The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization," Vivo India Director for Brand Strategy Nipun Marya said in a statement.
All phones sold by Vivo in India are manufactured at its Noida factory.
Vivo India had announced a contest last year inviting designs that showcased the company's commitment to making India a manufacturing hub
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app