Vivo to add 'Make in India' design in logo

Smartphone maker Vivo on Thursday revamped its logo by adding a crowdsourced 'Make In India' design that will be printed on the box of all the phones it will sell in the country.

Vivo had last year committed to investing Rs 7,500 crore towards manufacturing mobile devices in India.

"We, at vivo India, have been aligned to the 'Make in India' initiative since the beginning.

"The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization," Vivo India Director for Brand Strategy Nipun Marya said in a statement.

All phones sold by Vivo in India are manufactured at its Noida factory.

Vivo India had announced a contest last year inviting designs that showcased the company's commitment to making India a manufacturing hub