Answers to The Strategist Quiz (#519)

The Strategist Quiz, 13 July, 2017

1. The phrase ____ is more effective than planes and tanks is a reference to a favorite remark of Mao about the relative unimportance of weaponry in deciding the outcome of a conflict. One company has been inspired by this and has crafted this into its products & branding. Name the relevant products and the company.

Millet and Rifles. The Chinese phone maker, Xiaomi’s name in Chinese means millets and it has built its own processors called riffle, under license from ARM.

2. Which business book’s epigraph or dedication page carries this quotation from Lewis Carroll’s, Through the Looking Glass “Now, here, you see, it takes all the running you can do, to keeping the same place. If you want to get somewhere else, you must run at least twice as fast as that.”

Shoe Dog by Phil Knight. A memoir by the creator of Nike

3. This brand’s campaign is titled “Open your world” and it has introduced its product under the 0.0 category. Name the brand and its product?

Heineken’s 0.0% alcohol beer. 

4. The official incubator from Walmartis named after an Arkansas location where Walmart founder Sam Walton was known to experiment. What is the name given to it?

Store No.8

5. The films, A Night to Remember (1958), Titanic (1997) and the British miniseries Titanic (2012) brought out one of the most prominent aspects of the founder of a Luxury Lingerie brand that was set up in the 1890s. Name her and the brand that still exists today?

The brand Lucile established by Lady Duff Gordon in 1890. In 1912, Lucy Duff-Gordon traveled to America on business in connection with the New York branch of Lucile Ltd on the ill-fated Titanic and she and her husband were among the survivors

6. This product was established sometime in the 1870s and was used for horses. A happenstance of one of the founder’s friends getting relief after using it expanded its market from Horses to Humans. The packaging bears the founder’s image and currently the Piramal group owns the brand in India. Name it.

Sloans’s Liniment

7. What is the connection between the slogan “Ab ki Baar Modi Sarkar” and the airline SpiceJet?

The CEO of Spice Jet Ajay Singh coined the slogan

8. What is common to these brands: Jayanti, Boss and King City?

All B brand Cola drinks from North India that are taking on Coca Cola

9. What is Project Prague and name the company that is running it.

Researchers and engineers in Microsoft’s Advanced Technologies Lab in Israel are investigating ways in which developers could create tools allowing people to communicate with their computer utilising the same kind of hand gestures they use in everyday life

10. Connect both the images to a business entity. The bouquet has an edelweiss flower?

A bouquet painted by Adolf Hitler and the Charkha used by Mahatma Gandhi in the Yerawada prison in Pune in 1930, both these were sold by the auction house Mullocks of UK. 

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna

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