Answers to the Strategist quiz (#526)

Strategy Quiz (#526) answers

1. Lindy's is a deli and restaurant located in Manhattan, New York City. It was opened by Leo "Lindy" Lindermann and his wife Clara on August 20, 1921 well known for its cheesecake and also the famous line "Waiter, there's a fly in my soup" joke is theorised to have originated here. It also inspired a concept used by economists, sociologists and futurists. State it

The Lindy effect. It states that the future life expectancy of some non-perishable things like a technology or an idea is proportional to their current age, so that every additional period of survival implies a longer remaining life expectancy. Albert Goldman propounded this in 1964 based on Lindy's Deli where comedians gathered every night to conduct post-mortems on recent showbiz “action”. Goldman describes a folkloric belief among NYC media observers that the amount of material comedians have is constant, and therefore the frequency of output predicts how fast their series will last

2. This global brand opened chain store with its name derived from the term 'leftovers'. It was founded in the 1990s with the aim of selling the unwanted stock of its major brands. It initially opened in poorer areas where the clothes retailed at around a third less than the normal price. Now the same brand has become one of their prime ones. Name it

Lefties from Zara, Inditex, Spain

3. Which brand ran ads endorsed by a Hollywood director that read: If __ran a country it would probably be the best, If __ran a bank it would give free money to all its customers, If ___ran a taxi service, the taxi would be there when you clicked your fingers. Name the brand and its ambassador.

Orson Welles and Carlsberg during the 1980s

4. Who devised a legal innovation for Chinese corporations to list publicly abroad and circumventing China’s restrictions on foreign investments? It created a concept called Variation Interest Entity (VIE).

PricewaterhouseCoopers. Alibaba used this route for listing in the US

5. Who is launching a digital venture called Kavach?

Actor Preity Zinta. A portable bodyguard for women

6. The Government of India is irked by a Chinese company’s “Universal Control” and is investigating it for theft of data. Explain?

The Universal Control or UC web browser owned by Alibaba is coming under the scanner for data theft

7. In 1998, NTT DoCoMo was in the process of creating a platform with which customers could access the internet from a handheld device. It needed something to distinguish itself especially when it came to its messaging service from everyone else. What did it lead to?

The introduction of emojis

8. Connect Starwood Hotels group, Ingram Micro GE Appliances and Motorola Mobility.

All US companies now owned by the Chinese

9. Which brand’s base line is “Jolly Kids Happy Parents” and their motto is “Spreading Goodness among Children.

ChuChu TV, a kids’ channel founded by Vinoth Chandar, who posted the channel’s first video on YouTube, basing the main character “ChuChu” on his three-year-old daughter in 2013.

10. Identify the brand from its logo.

Bonaqua from Coca Cola

One lucky winner will receive a cheque for ~2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 1 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were two correct entries to Quiz No 526. The winner is Nirmala Devi from Patna