Answers to The Strategist Quiz (#560)

Answers to The Strategist Quiz (#560)

1. Pope Leo XII and Thomas Edison both endorsed this brand in its print advertisements. The founder of brand was influenced by an Italian neurologist, physiologist, and anthropologist, noted for his experimental investigation of ___ into its effects on the human psyche. He traveled to South America & when back was made the Surgeon of the Milan Hospital.Name it and its creator.
 
 VINMariani was a tonic and patent medicine created about 1863 by Angelo Mariani, a French chemist who became intrigued with coca and its economic potential after reading Italian Paolo Mantegazza’s paper on coca's effects. It was made from Bordeaux wine and coca leaves, a precursor to Coca Cola
 
2. A Zebu, Bos indicus or Bos Taurus indicus, known as indicine cattle or humped cattle, is a species of domestic cattle in the Indian Subcontinent. Zebu are characterised by a fatty hump on their shoulders, a large dewlap, and drooping ears. Who has launched a product by this name?
 
DCM Sriram has launched a light bullet proof vehicle for Defense operations and has called it Zebu
 
3. When this person was the warden of the royal mint in the late 1690s one in four coins was fake since their bits were being clipped of gold coins. To  curb this, he installed new minting machines that were 8 times faster and produced coins that were hard to forge or clip. Name this person.
 
Sir Isaac Newton
 
4. Which brand has taken over the MTA station at Broadway-Lafayette, located at the corner of Broadway and Houston Street in NYC by branding it with an ode to a Rock musician who had an apartment nearby and loved exploring the neighborhood? Name the musician.
 
Spotify and David Bowie
 
5. Connect Indian dal (lentil dish), chutney, laddu, kichidi, papad, aam achaar,pulao biryani and chai pakoda and what do you arrive at? 
 
All these are part of the Indian food observance days. Dal Divas is celebrated on Jan 21st and likewise Oct 15th is Laddu day
 
6. Which company has installed the “Happy Go” happiness meter that offers discounts to customers in retail stores for smiling. When they are done shopping, they just walk out and the facial recognition and RFID technology at the exit confirms identification so that ___can process the transaction& payment automatically without contact?
 
Alipay at their Tmalls and Taobao stores
 
7. This company in 1936 held a public contest to rename itself in order to shed its founding family name. It received 27,000 responses, but finally chose to use a name which had no meaning. Name the company?
 
Toyota
 
8. What is the term used to describe to do something that has no lasting effect, such as working on a project that makes no meaningful contribution, in the business world?
 
Plowing Water
 
9. Name the brand that is associated with this first of its kind initiative in India that started 5 years ago, where railway locomotives have been branded with its colours and logo.

Amul

10. Whose logos are these?

Samvardhana Motherson Group which is a major player in the auto ancillary business and GSMA (Global Systems for mobile Association for all mobile operators worldwide.
 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. 
 

Last date for receiving entries May 8 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.
 

The winner is chosen on the basis of the first correct entry received.

There were 3 correct entries to Quiz no 560. The winner is Shikha Sharma from Meerut.