Answers to the Strategist quiz #567

Answers to the Strategist quiz #567

1.India accounts for over 70 per cent consumption of the world __ market and this industry’s size is about Rs 3,500 crore. This product’s origins go back to a date earlier than 700 CE. Name it.

Agarbattis

2.Connect the codling moths that are major pests to agricultural crops, mainly fruits such as apples and pears, venture capitalist John Dooer and the godfather of jail breaking and what do you arrive at?
 

Launching of iPhone’s AppStore. A cydia is a reference to the codling moth which is the    proverbial worm in the apple

3. This was the first brand of its kind that was named after the popular phrase “mum’s the word”. It was developed and patented by a lady in 1888. In the 1940s, another female employee of the same company came up with an innovation inspired by the ball point pen. Name the brand and the innovative contraption.
 

Mum — the first brand of commercial deodorant was developed by Edna Murphey in Philadelphia. In the 1940s Helen Diserens an employee of the firm developed the roll on applicator for the deodorant. This is owned by Kao Corporation of Japan

4. The owner of which brand wrote these lines for an ad:  “It makes friends rapidly. It does what is claimed for it. Merit sells it?”
 

Isa Candler the businessman who built Coca Cola into one of the biggest brands

5. Examples of ___ include Saudi Arabia in oil, Russia in potash fertilisers,and the De Beers Company in diamonds. Name the term and explain.
 

Swing Producer

6. During the WW-I, in a location which was British Army’s North Atlantic HQs, a tea room owner had to redress the complaints from his employees, who felt that the tea room was too hot and they could not bear the heat in their formal uniforms. So the creative owner provided them with a solution that continues to be in fashion even now. Name it

Bermuda shorts

7. Who is starting a new business with the name that means “The ability to face difficulty with spirit and courage? Someone who has the guts.”
 

David Neeleman, founder, Jet Blue in the US is starting low cost airline Moxy

8. Who said this “My dream is that every person in the world will have their own ___. To do this, we got to be a great marketing company”?
 

Apple Computer, Steve Jobs. 

9. What is the buzzword used to describe a lucrative executive severance package that not only pays the executive to step down from his or her current position, but also includes a new employment contract with good pay to continue with the company in another role or as a consultant?
 

Golden Bungee

10. Identify the trademark logo of this 90-year-old swadeshi brand. It came up with this logo to compete with a foreign brand.
 

Babuline gripe water

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna