The Strategist Quiz (#256)

 

1. Name this company that was founded by a lady pilot who got her license to fly in 1936 and created history by issuing the first erotic share in the stock exchange when her company got listed. 
    
2. Suicide, scissor, butterfly, jack-knife, gull, switchblade and Lambo are different kinds of __________? 
    
3. This term describes a form of intellectual property and refers to the characteristics of the visual appearance of a product or its packaging that signify the source of the product to its consumers. Name it. 
    
4. Name the apparel brand that got its name after a batch of shirts got over dyed accidentally. 
    
5. Name the brands and the manufacturer that are linked to an innovative first of its kind, chocolate-flavoured cereal with marshmallow bits and the first strawberry-flavoured cereal that were launched in the US 40 years ago. 
    
6. What do you get when you connect the Malabar princess, Kashmir princess and Rani of Aera? 
    
7. By April 2013 which beverage is going to be accorded the status of India’s national drink? 
    
8. Name the first Indian family to be entrusted with a State mint during the mid 1800s and possibly the only family ever to engrave its initials on a national coin. 
    
9. Related to innovation and marketing strategies, name the methodology that is applied to develop a new entity by combining attributes of a variety of existing entities. A lunar crater is also named after the person who developed this model. 
    
10. Identify both the brands from the visuals and name the taglines or themes they use on their respective facebook pages. 
    
    
    
    
    
    

 

One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 5, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.