The Strategist Quiz (#259)

 

1. When Amul was building a modern dairy plant to process liquid milk UNICEF and other diary experts declared it impossible to process liquid milk into powder and other solid products. Undeterred, Dr Kurien’s team went ahead and achieved one of the firsts in the world. What is it? 
    
2. Whose in house magazine for its employees is called the Magic Carpet? 
    
3. This name the brand that was presented through India’s first colour advertisement in the mid 40s. Also name its ad agency. 
    
4. What term did Stuart W Cramer, a leading textile engineer from Charlotte, North Carolina, introduce in 1906? 
    
5. Whose baseline reads “If We ask the right questions we can change the world”? 
    
6. Name the two global technology giants that are embroiled in a controversy which is dubbed as “the Itanium situation”. 
    
7. This person known as the London Whale was mainly responsible for a $2 billion loss that hit a Wall Street bank. Name him and the organisation he represented? 
    
8. Name this entrepreneur who at the age of 26 started selling trouser material branded as White, Blue, Brown(WBB) and launched a brand called Manz Wear in India? 
    
9. Which organisation orients its employees around the concept it calls Scootitude? 
    
10. Identify the character in the images and the brand that uses it as its logo. The first image shows its logo from the 50s and the second image is its current logo. 
    
     

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 26, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.