The Strategist Quiz (#508)

The Strategist Quiz, April 27, 2017

1. This brand’s anglicised name was meant to sound like its Chinese name, a play on the word “legendary”. It means passing good fortune. They used the English word from a card game, added a chi to it for a Chinese feel. The company is thinking of changing its brand name. Name the brand and its manufacturer.

2. Name this new product made from Arabica coffee beans and pure water, a new production method makes the drink completely colourless without using preservatives, artificial flavours, stabilisers and sugar?

3. Connect pan masala, gutka products made in India, licorice candy/pills made in Italy and France, Sir Humphry Davy’s research on treating leather and the world’s first black coloured vodka and what do you arrive at?

4. Who said this: “We don’t stand a chance of advertising with features and benefits and with RAMs and charts and comparisons. The only chance we have of communicating is with a feeling”?

5. The founder of this firm was flying home to pitch to a cable system operator in Florida in the early 80s. He needed a new name for his venture to succeed. He jotted down names like Horizon, Vista, Explore and __. He chose the last one. BBC was one of his first VCs. Name him and the company he founded.

6. Pledging and borrowing on a Plymouth automobile in the 1940s and selling off a Volkswagen Beetle in the 60s to gain full ownership were the acts of the respective founders that have built global brands. Name the founders and their brands.

7. What is the term used to describe anything that delivers little or at least hard-to-measure pay off while often requiring lots of hard work?

8. Connect the Beaver, Dartmouth and the Eleanor and a reported £9,600 worth of damage in the 1770s with India and what do you arrive at?

9. What theory professes the notion that even as technology progresses, productivity can lag behind?

10. Who uses this logo and what is its significance? 

logo

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. 

Last date for receiving entries: April 28 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. 

The winner is chosen on the basis of the first correct entry received.

There were three correct entries to quiz No 507. The winner is Pratik Dalai from Bhubaneswar