The Strategist Quiz (#536)

The Strategist Quiz, November 2, 2017

1. Connect a famous article titled “Cancer by the Carton” and the ad agency Batten, Barton, Durstine & Osborn (BBDO) and arrive at a historic decision taken by the ad agency in the late 50s.

2. Connect John D Rockefeller, H C Frick, Henry Ford, Charles M Schwab, Andrew Carnegie, George F Baker, William Rockefeller, Edward S Harkness, J Ogden Armour and Pierre S du Pont and what do you arrive at?

3. This company was founded in the early 1920s by two brothers, H__ and H__. It first sold textile remnants or cut pieces as one would call it and subsequently got into the business of making pencil boxes and school supplies. It created history in 1952 when it revolutionised the toy industry and one of its creations was the first to get advertised on TV. Name it and the revolutionary product it launched.

4. These two stocks, SHLD and WHR, recently plunged at the same because the investors were rattled by an announcement. What was it?

5. What is the buzzword used to describe a phenomenon when a brand is overexposed in the marketplace? Many attribute it to a particular brand from US that gets its name from a Greek goddess. Of course the brand continues to do well even now and is big worldwide.

6. Connect the South African rand, Botswana pula, pound sterling, Indian rupee, euro, Japanese yen, Australian dollar, Chinese yuan, and the United States dollar and what do you arrive at?

7. Grid compass is considered as the first to be designed in 1979 by a Briton. It was used by NASA for space shuttle programmes. What was it? Who designed it?

8. Which brand’s punchlines are “Role Models not Male Models”?

9. What is the term used to describe the process by which a trademark loses its ability to function as a differentiating source identifier and becomes the common descriptive term for that particular type/category of product or service? Consumers use the mark or brand name as a general term that describes any product or service, regardless of the source, and so the trademark loses its distinctiveness.

10. Identify the brand and explain why it is so special. They are handmade products.