The Strategist Quiz (#542)

The Strategist Quiz, December 14

1. What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted?

2. This American brand started in a Michigan farm by two brothers in 1892 is now British owned. Mark Twain, Theodore Roosevelt, Thomas Edison and Mahatma Gandhi were its users. It was one of the first to bring out a Mickey Mouse branded edition during the 1930s. Name it.
 

3. In 1916, when this brand started its creators wanted to use the line “the first ‘feel-like-everyday’s-a-Saturday’ shoe”. Since it was too long for a tag, they called it Champion. Name the brand and give the two words that are its contribution to the footwear industry and used generically.
 

4 This symbol was first incorporated on at least one 1889 model of the Underwood typewriter and subsequently from 1905 all its successful typewriters carried it. In 1971, he made a breakthrough invention and said to his colleague “Don't tell anyone! This isn’t what we’re supposed to be working on.” Name him, his invention and the symbol.
 

5 What is common to the brands, Asian Paints and Pringles?
 

6 This camera was apparently picked up at a second-hand shop by a person who knew little about cameras. It was a rare model with only just over 9,000 units ever made. He recorded a feat, one of the firsts to be achieved by any man just a few days before Queen Elizabeth II was crowned. Name the person and the camera.
 

7 Its first failure in India was a joint venture with Chamundi Mopeds which manufactured a two-wheeler. Name the company
 

8 In 1987, the Indian government became the beneficiary of £777,000 as per the will of the co-founder of a firm that is over 100 years old. A famous Bollywood star worked in the shipping division of this company as a freight broker. Identify the company and its co-founder.
 

9 What are H-Bomb and Sway?
 

10 Whose logo is this?

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. 
 

Last date for receiving entries: December 15 till 8 pm. Previous winners and employees 

of Business Standard and their families are not eligible to participate. 
 

The winner is chosen on the basis of the first correct entry received.

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