The key players in the market are GOQii, Xiaomi, Fitbit and Garmin. Raj Nimesh, senior market analyst, client devices, IDC, said, "The wearable market has advanced to a stage where awareness is no more a roadblock. New vendors are entering the market and existing vendors are offering better product features. Though basic devices marked a sharp growth, the average price of over $190 has had a negative impact on smart wearables as it is still perceived as a premium device which not many consumers can afford."
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