From TV app to digital credit card, key highlights of Apple show time event

Apple also introduced updates to its payment system, launched a games arcade, and added magazines to its news app

12:24 AM

And that's a wrap

Stay tuned for in-depth analyses and information about the newly announced services by Apple.

12:24 AM

And that's a wrap

Stay tuned for in-depth analyses and information about the newly announced services by Apple.

12:23 AM

Biggest highlight: Apple's privacy push amid hacks, data leaks in Silicon Valley

Biggest highlight: Apple's privacy push in all its services amid hacks, data leaks in Silicon Valley. Apple's new services won't track users and their private data to sell them to advertisers.

12:21 AM

Apple event is over: Apple TV Plus, Apple Card, gaming subscription, Apple News Plus were the big announcements

Apple event is over: Apple TV Plus, Apple Card, gaming subscription, Apple News Plus were the big announcements

12:19 AM

Tim Cook thanks Apple crew from the stage before curtains-down

Tim Cook thanks Apple crew from the stage before curtains-down

12:18 AM

Apple services inform, entertain and enrich our customers' lives: Tim Cook

12:14 AM

They are in a billion pockets: Oprah Winfrey announces show on Apple TV

They are in a billion pockets: Oprah Winfrey announces show on Apple TV

12:13 AM

Apple TV Plus will be a part of Apple TV app. The ad-free video streaming service will be available in 100 plus countries from this fall.

12:12 AM

12:08 AM

12:05 AM

Apple stock slides during launch event

Apple stock slides during launch event to $187.82

12:04 AM

'Little Voice' is about a yound woman, the trials and tribulations of her life

12:03 AM

New Apple TV romcom show 'Little Voice' trailer being shown in Steve Jobs theatre

12:01 AM

11:58 PM

11:57 PM

Connecting through stories will help America connect: Kumail Nanjiani's final pitch for 'Little America'

11:56 PM

Kumail Nanjiani announces 'Little America' that will show the immigrant experience in the US

Kumail Nanjiani announces 'Little America' that will show the immigrant experience in the US

11:53 PM

Thed Big Sick star and comedian of Pakistani origin Kumail Nanjiani on the stage. Audience in spilts

11:52 PM

Jason Momoa and Alfre Woodard on the stage

11:50 PM

Steve Carell joins Aniston, Reese on stage

11:49 PM

11:47 PM

Jennifer Aniston, Reese Witherspoon to talk about 'Morning Show'

Jennifer Aniston, Reese Witherspoon to talk about 'Morning Show'

11:46 PM

11:44 PM

Steven Spielberg on the stage at Steve Jobs theatre

Steven Spielberg on the stage at Steve Jobs theatre: Can it get any better?

11:43 PM

11:42 PM

Apple TV Plus sleek video shows bigwigs of Hollywood talking about how a story is created and told

11:39 PM

Apple TV Plus has Steven Spielberg, M Night Shyamalan on board

Apple TV Plus has Steven Spielberg, M Night Shyamalan on board

11:35 PM

Tim Cook announces new content creation service 'Apple TV Plus'

Tim Cook announces new content creation service 'Apple TV Plus'

11:34 PM

Apple TV app to support smart TVs also. Support for Roku and Fire Stick to be added soon

11:34 PM

Apple TV to be available on Samsung, Sony smart television sets

Apple TV to tie up with Samsung, Sony smart TV sets