Asus is set to debut its range of commercial notebooks and desktops in India on September 21. The Taiwanese electronics maker is hosting a virtual event at 2 pm (IST) that will live stream on company’s social media accounts and YouTube channel where it will unveil the product line-up.
Currently, the Taiwanese company has a rich product portfolio in the consumer PC segment. It has Zenbook and Vivobook notebook series in premium and mid-tier consumer notebook segment, respectively. Moreover, the company has a dedicated gaming notebook series named ROG and TUF series. The company also make desktops and all-in-one PCs but it has long been missing from commercial PC segment. With today’s launch, the company will finally have product lines ranging from entre-level consumer PCs to commercial notebooks.
"India is the key focus country for Asus. In the consumer PC segment, we have already achieved top 3 positions in the Indian market. We want to introduce the same amount of consumer centricity for businesses in India by leveraging the experience to introduce a wide array of innovative, cutting-edge products tailored for enterprises and establish Asus as the best-in-class technology solution provider for enterprise customers," Leon Yu, Regional Director, System Business Group, Asus India and South Asia said in a statement.
At the Intel’s recent 11th Gen Core processor announcement, the chip maker unveiled Asus’ upcoming thin and light notebook named Asus Expressbook. At today’s launch, the company might launch the Expressbook, alongside other notebooks and desktops aimed at commercial usage.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)