BNA Tech aims its new tool at SMEs

Bangalore-based BNA Technology Consulting Ltd, a provider of technology infrastructure for enterprises, is all set to launch an innovative web-based tool ""LivServ "" aimed at small and medium enterprises (SMEs) that own and operate websites.

According to company's managing director V Ranganathan, the tool is developed by the company's R&D team.

"The tool provides 'pre-sales agent' support for the client as an outsourced service "" the client not only does not have to buy any IT hardware or software, they also need not recruit people and train them for providing the service," he said.

The agents can be used for either lead generation or extended agent services and they can be deployed 24/7 or in shifts.

To support the deployment of the tool at the clients' side, BNA has set up a 50-seater business process services (BPS) centre in Bangalore at an initial investment of Rs 5 crore, Ranganathan told Business Standard.

According to the company, the USP of LivServ is that unlike other vendors who sell the software package or license it where the agent has to be engaged by the client, the new service from BNA offers an integrated solution with live agent support packaged into it.

This obviates the need for a client to buy a product licence and invest further in training agents, and deploy them on the same.

The company is mainly targeting small and medium enterprises in the hospitality, tourism, banking and financial services sector to market the product. BNA currently has eight customers, where its product is deployed, including a leading financial services company.

With more and more customers being added to its list, the company plans to ramp up its BPO workforce up to 1,000 by 2007-end.

The company is looking at achieving a revenue of Rs 4 crore during the present year and Rs 20 crore in the next fiscal. It has set an ambitious target of achieving Rs 220 crore in the next five years.

BNA Consulting is also setting up a software technology park at Bangalore to service its overseas customers in Singapore, West Asia. It aims to enter the US market next year, Ranganathan added.