Coolpad's Dazen launches two 4G LTE smartphones

Global debut of 'extended power technology' for consumers

Dazen, a smartphone brand by Chinese manufacturer Coolpad, launched two 4G LTE handsets for the Indian market on Thursday. To be available exclusively on Snapdeal June 9 onwards, the Dazen X7 is priced at Rs 17,999 while the Dazen 1 will be priced at Rs 6,999. Registrations for Dazen 1 opened on Thursday.

These dual-sim phones claim to have extended battery life of up to 50%, using unique patented algorithms which reduce battery consumption. The company claims that their technology has the unique ability to save 30% more battery life while browsing, 45% more battery while using navigation tools, and 40% more battery while gaming. These three tasks, claims Varun Sharma, CEO, Coolpad India, use up up to 80% of an average smartphone’s battery, and can be performed on Dazen phones wasting less battery.

Targeting photography enthusiasts, the Dazen X7 has pro-mode features which allow users to set the contrast, white balance, aperture  and shutter speed while providing a rear camera with f/1.8. Both phones run Android 4.4 Kit Kat and support microSD cards up to 32GB.

While the Dazen X7 packs a 5.2-inch fullHD display, 13-megapixel (MP) f/1.8 rear camera and 8MP front shooter, the Dazen 1 sports a 5-nch HD screen, an 8MP f2.2 rear camera and a 5MP fixed-focus front camera. Both phones sport 2GB of RAM, but the Dazen X7 is powered by a 1,7GHz octa-core  processor, while the Dazen 1 has a 1.2 GHZ quad-core processor.

Also, the Dazen X7 has 16GB memory onboard and a 2,700 mAh battery while the Dazen 1 has 8GB on-board memory along with a 2,500 mAh battery. The Dazen X7 will be available in Gold and Titanium white colours while the Dazen 1 will be available in Moon Dust grey and baby snow-white colours.

Calling themselves competitors of the Mi4 makers, Xiaomi, and advertising the Dazen phones as improved versions of the Redmi 2 and Lenovo A6000+, Li Wang, president and global CEO, Dazen, said, "India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”