While changing social norms is a task for everyone, digital firms can help by designing products not just for men or the middle class. The second priority has to be ensuring that citizens have the skills they need to navigate this new digital world.
This will require a much greater emphasis on teaching non-automatable soft skills as part of a standard school education. Moreover, the private sector must take on increased responsibility for providing on-the-job technical training. In Indonesia and Myanmar, less than 10% of companies currently offer skills training to their employees.
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