IBM bags Rs 380-cr deal from Digicable

IT major IBM signed a 10-year strategic outsourcing agreement with cable and broadband distribution player Digicable, with an initial outlay of Rs 380 crore.

As part of this agreement, IBM will support the integration of Digicable's digital media content delivery and value added services applications with its core business technologies and processes. This integrated approach will enable Digicable to provide personalised service to its subscribers.

"The business landscape is changing continuously, competition is getting intense and customer demands are increasing exponentially. It is hence imperative to differentiate ourselves by constantly evolving new and exciting service offerings to attract and retain customers, ably supported by a partner who understands our business and provides significant value-add," said Jagjit Singh Kohli, managing director and chief executive officer, Digicable.

K S Raghunandan, director (solutions), IBM India and South Asia, said: "We will help Digicable capitalize on market opportunities efficiently and drive additional revenues by facilitating accelerated launch of new value-added services."