Samsung launches Galaxy On series

Galaxy On5 and Galaxy On7 will be available on Flipkart

The phones, namely, Galaxy On5 and Galaxy On7 will be available at a price of Rs8,990 and Rs10,990 respectively, on Flipkart from midnight of November 4. This is Samsung India’s second tie-up with Flipkart after the launch of their J series smart phones, back in July.

Addressing the media, Manu Sharma, Director-Product Marketing, Samsung India Electronics stressed on the changing dynamics and needs of the consumer-based industry and its implications on the new products being developed by the company.

Both the phones come with a powerful battery, with Galaxy On5 having a 2,600 mAh and Galaxy On7, a 3,000 mAh capacity. The major attraction being the in-built ultra data saving (UDS) mode, based on which the company is looking to target the young generation of smart phone users in the country.

India has seen a surge over the past few years in terms of such collaborations between mobile manufacturers and e-commerce websites. Motorola, once the pioneers of smart phones in the country, made a remarkable comeback in the arena with the launch of its key budget friendly smart phones in 2014.

When asked whether such an upward trend of tie-ups has pushed the company to join hands with e-tailers, Sharma said that before the launch of its J series, the company realised that there is a large base of consumers in the digital space who prefer to purchase only through the online medium and it was necessary for the company to address to the needs of such consumers.

Users can also listen to over 30 million music tracks with the Mix radio preloaded app. The phones have an expandable memory of up to 128GB.

According to the company sources, a GFK report suggests their market share to be over 50 per cent in the range of top notch premium smart phones and with the launch of the Galaxy On series, the company expects to strengthen their hold in the Indian market.