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Home / Author / Ashraya Kannan
Ashraya Kannan

Ashraya Kannan

Ashraya Kannan

CJP protests: When silence, support and service become brand strategy

Blue Tokai offered shelter. Swiggy and Blinkit delivered supplies. Several brands paused campaigns. The Jantar Mantar protests became an unexpected lesson in brand strategy

Updated On: 03 Aug 2026 | 4:55 PM IST