Samsung and Motorola used Apple's first foldable iPhone to highlight their own experience in the category, but experts warn that building campaigns around a bigger rival carries risks
Scrutiny of terms such as healthy, natural and 100 per cent, restrictions on 'energy drink' branding and possible front-of-pack warnings could force companies to rethink packaging and positioning
At the Brand Canvas Grand Finale, industry leaders said AI can make branding faster and more personal, but creativity, judgement and consumer trust still need a human hand
Blue Tokai offered shelter. Swiggy and Blinkit delivered supplies. Several brands paused campaigns. The Jantar Mantar protests became an unexpected lesson in brand strategy
