Prakash Nedungadi

The author is managing partner, RedVent Strategy & Design

Prakash Nedungadi

The 'Indian Common Market': Rethinking growth beyond one India

India's next phase of consumption growth will be driven by treating large state economies as distinct markets, each requiring its own products, distribution strategy and consumer insight

Updated On: 14 Jul 2026 | 9:52 PM IST

Linking CEO pay to customer happiness: Benefits and risks for Indian firms

Irdai's recommendation on linking CEO remuneration to customer grievances offers a larger lesson on rewards, governance and what companies choose to optimise

Updated On: 25 May 2026 | 3:28 PM IST

Opinion: India has window of opportunity to unlock tourism boom from Europe

India's improving value perception, geopolitical stability and diverse offerings create a rare opportunity to sharply increase foreign tourism revenues from Europe if approached systematically

Updated On: 06 May 2026 | 5:57 PM IST

In crisis created by the Iran war, survival won't be enough for businesses

Beyond firefighting, leaders must leverage shifting market dynamics and deepen relationships to secure a long-term competitive advantage

Updated On: 31 Mar 2026 | 2:13 PM IST

How India's EV strategy must change: Put customers first, technology next

India's EV slowdown is rooted in weak customer insight and how new ideas are adopted

Updated On: 02 Mar 2026 | 7:00 PM IST