Prakash Nedungadi

The author is managing partner, RedVent Strategy & Design

Prakash Nedungadi

Business metrics can become counterproductive when underlying economics change, making it essential for leaders to periodically reassess whether measures still encourage the right behaviour

Updated On: 23 Sep 2026 | 11:07 PM IST

India's next phase of consumption growth will be driven by treating large state economies as distinct markets, each requiring its own products, distribution strategy and consumer insight

Updated On: 14 Jul 2026 | 9:52 PM IST

Irdai's recommendation on linking CEO remuneration to customer grievances offers a larger lesson on rewards, governance and what companies choose to optimise

Updated On: 25 May 2026 | 3:28 PM IST

India's improving value perception, geopolitical stability and diverse offerings create a rare opportunity to sharply increase foreign tourism revenues from Europe if approached systematically

Updated On: 06 May 2026 | 5:57 PM IST

Beyond firefighting, leaders must leverage shifting market dynamics and deepen relationships to secure a long-term competitive advantage

Updated On: 31 Mar 2026 | 2:13 PM IST

India's EV slowdown is rooted in weak customer insight and how new ideas are adopted

Updated On: 02 Mar 2026 | 7:00 PM IST