Aashirvaad Atta

Diversified conglomerate ITC expects consumer spending on its flagship food brand Aashirvaad to double to Rs 20,000 crore over the next five years, from around Rs 10,000 crore currently, as it expands into newer food categories and adjacent segments, a senior company official said. The company is amplifying Aashirvaad's play with a two-pronged strategy for the brand -- strengthening its core atta (wheat flour) business while expanding into adjacent categories such as ready-to-cook foods and frozen snacks, said Hemant Malik, Chief Executive Officer, Foods Division, and Executive Director, ITC Ltd. Aashirvaad started its journey in May 2002 as a whole wheat atta brand and has since grown into one of the country's most trusted kitchen brands, with a portfolio of more than 200 SKUs (stock-keeping units). ITC, which aspires to become India's leading FMCG player, has expanded Aashirvaad beyond wheat flour into staples, spices and fresh foods, and even the frozen category, now has consumer

The Delhi High Court on Tuesday asked the FSSAI not to cancel for the time being ITC Ltd's licence over failure to comply with directives asking the conglomerate to remove all "100 per cent" claims in relation to its product, 'Aashirvaad M.P Chakki Atta'. Justice Swarana Kanta Sharma granted interim protection to ITC on its petition challenging the FSSAI advisories and notices to discontinue the usage of the term "100%" for its product or face suspension of FSSAI License. "Since the issue regarding jurisdiction is to be decided and the courts will be closed, till the next date of hearing, no decision regarding cancellation of the license will be taken," Justice Sharma said as it listed the case for hearing on September 9. Justice Sharma also said that she would pass an order on Monday, August 31, on the maintainability of a separate petition by AWL Agri Business Limited against FSSAI. AWL Agri Business Limited received FSSAI notices over allegedly misleading label declarations and

Irrespective of whether we experience tailwinds or headwinds, the market opportunities for our various food categories in India are very large, says Hemant Malik, executive director of ITC

Diversified group ITC's FMCG business expanded at a compounded annual growth rate of 14 per cent in the last three years while its Aashirvaad brand has become an Rs 8,000 crore product in terms of consumer spends, according to a company presentation. ITC is "one of the fastest growing FMCG Businesses in India" with rapid scale in revenues, which is largely "driven by brands developed in-house", ITC in an investor presentation released on Tuesday. ITC's FMCG products are now "present in 3 of 4 households in India," it added. Its foods business has a CAGR of 13 per cent over 10 years and 3-times growth in last 10 years. The Sunfeast brand has crossed over Rs 5,000 crore in terms of consumer spends, said ITC. Moreover, its snacks brand Bingo, Yipee under which it sells instant noodles, Agarbatti brand Mangaldeep, stationery brand Classmate and its spice brand Sunrise have crossed Rs 1,000 crore of consumer spends. The company measures annual consumer spend as the sum total of what

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According to ITC, the first video claiming presence of plastic appeared in July 2017 and was telecast on a local TV channel in Siliguri, West Bengal