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Influencer content grabs 2x higher attention than avg digital ads: Kantar

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns

Updated On: 10 Jul 2025 | 10:09 PM IST

Advertising spend in India grew by just 9% to Rs 82,795 cr: Report

The estimates come months after reports of a decline in consumption in India, a first in four decades

Updated On: 05 Feb 2020 | 5:44 PM IST

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Amid note ban and GST, ad spend seen growing in double digits

Magna sees 11.5%, Dentsu 13% jump for 2017; sector to touch Rs 61,000 cr this yr

Updated On: 16 Jun 2017 | 7:25 AM IST