Advertisement Expenditure

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns

The estimates come months after reports of a decline in consumption in India, a first in four decades

Magna sees 11.5%, Dentsu 13% jump for 2017; sector to touch Rs 61,000 cr this yr