Ananya Birla

Gen Z heirs of India's business families are increasingly opting out of legacy roles, choosing personal passions over boardrooms

"This strategic expansion follows Birla Cosmetics' launch of Contraband earlier this year," the company said in a release

Ananya Birla, daughter of billionaire Kumar Mangalam Birla, on Wednesday announced an entry into the fast-growing beauty and cosmetics space with the launch of a new venture. The 30-year-old Birla, who launched a microlending venture at 17 and also sits on the board of the USD 62-billion Aditya Birla Group's apex strategic body, will come out with a range of beauty and personal care brands nationally through 2025, a statement said. The statement said rising disposable incomes, deeper e-commerce penetration and growing openness among consumers are leading India's beauty. Personal care market is expected to grow at 10-11 per cent annually and the sector is expected to be a USD 34 billion opportunity by 2028. "With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands. This venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace," Birla said. Stating that the

Ananya Birla is the founder of microfinance company Svatantra Microfin and design house Ikai Asai; she is the elder daughter of Aditya Birla Group chairman Kumar Mangalam Birla

There are many contributing factors to the growth and new-found enthusiasm for microfinance

Huge business prospects for all players to grow

Combined entity to become 2nd-largest MFI player

The acquisition is set to position Svatantra as the second largest NBFC-MFI in India, fostering a boost to microfinance reach and impact

Have India's oil and gas ambitions hit a tax wall? Ananya and Aryaman: Who are the new Birlas? What does Mark Mobius think of the Adani - Hindenburg saga? What is public or free float? Answers here

Ananya Birla is a business woman and platinum selling artist. She founded her first company, Svatantra Microfin at the age of 17 which is amongst India's fastest growing MFI's

The singer and artist, daughter of Kumar Mangalam Birla and Neerja Birla, took to Twitter to share her ordeal, saying "this is not okay"

Successful pop musician and busy entrepreneur Ananya Birla talks about the privileges and tribulations of being a scion of one of India's most prominent industrialist families

The 22-year-old CEO of Svatantra Microfin and daughter of K M Birla has just launched her debut single