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Sale of the new series of iPhones started on Friday, with excited customers queuing up outside the country's first Apple Store since early hours and even indulging in a scuffle before its opening. Like with the launch of any new model, excited customers started queuing up outside the store at the Jio World Drive mall in the Bandra Kurla Complex business district in the wee hours. A little before 6 am, a scuffle broke out among some of the customers who had queued up, prompting the security personnel to intervene. Visuals show a group of Apple customers exchanging blows and being taken away by both private and government security personnel. The police was also forced to resort to mild caning and dragged the miscreants out. As per the city police, there were about 300 customers in two different lines outside the Apple Store and the minor scuffle erupted because one person tried to break into the queue. Once the store opened at the designated time of 8 am, it was a smooth flow with .