Bath & Body Works

Sydney Sweeney's new soap bar made with her real bathwater, launched with Dr Squatch, has gone viral and sparked widespread discussion about hygiene and celebrity marketing ethics

The American personal care brand opened its first store in Mumbai on December 21, and plans to enter tier 2 cities and mini-metros going forward

While a Bath & Body Works shower gel costs nearly $13 (Rs 900 approx) in the US, it is priced at Rs 1,400 at the Indian store

The American bath and skin care products brand is being brought to India by Major Brands