 "Bath & Body Works to expand footprint in India to 19 stores in 2019")
Major Brands, the official licensee of American retailer Bath & Body Works in India plans to have 19 stores of the personal care brand in India by December 2019. Major Brands brought Bath & Body Works to India in June 2018 and has since then opened three stores in the Delhi-NCR region. It opened its first store at Palladium in Mumbai on December 21 as part of its expansion efforts.
“Our research has shown that consumers in the non-metro towns and cities also have an appetite for products that the brand has to offer,” says Tushar Ved, president, Major Brands.
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