Big Brands

Rajinikanth and Bachchan to be seen together on silver screen after 33 years since Hum in 1991

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National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

Brands such as Future Group, Spencer's Retail and several others, are banking on discounts and offers.

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders